TAP Into Another Town's News:

TAP Into Another Town's News:

Advertise On TAP »

Letters to the Editor

Synopsis of a Westfield Board of Education Meeting on March 17

March 19, 2015

2015-2016 BUDGET PRESENTATION Technology Paul Pineiro, Assistant Superintendent of Curriculum and Instruction, led the discussion regarding how technology affects our classrooms and ult...

Read the Full Story »

Today's Events

Police Blotter

In Westfield, Vehicle Reported Stolen, Drug Arrest

March 25, 2015

Mar 24, 2015 5:38 p.m. A resident in the 0-100 block of Gallowae reports an identity theft by unknown actor(s). Actor(s) fraudulently filed a tax return using the victim’s social secur...

Read the Full Story »

Columns

The Innovative Classroom

A Week in the Life of PARCC

During the month of March, Westfield High School, along with schools in 13 other states, participated in one of the most controversial educational moves to date — the implementation of of ...

Read the Full Story »

ViaNutrition

Getting Your Body in Balance for Optimum Fitness Results

What is going on? You eat pretty well, you exercise and still nothing is changing. Does this sound vaguely familiar? Well, the body is a complex machine, and the right balance of energy is neces...

Read the Full Story »

Westfield Area Y

Members of Westfield Area Y Flyers Win a National Championship and a Silver Medal at Indoor Track Championships

Three athletes from the Westfield Area Y Flyers Track Club recently competed in the AAU and USATF Track and Field National Indoor Championships. Benjamin Spergel competed in the AAU National...

Read the Full Story »

The Academic Coach

Strong Finish

All long distance runners know that a marathon doesn’t really start until the 20 mile mark. That’s the point at which the race gets really tough and many competitors “hit a wal...

Read the Full Story »

Ince Landscape Construction & Management

Did Winter Burn Compromise Your Trees and Shrubs?

Oh, winter!  It has been a long, cold winter this season, but spring is here and I am sure you are seeing the affects winter had on your trees and shrubs. As prepared as our landscape i...

Read the Full Story »

Experts of H.O.M.E.

Make your Home Spring-Ready

Here are some tips to get your home ready for Spring as we start to thaw: As the snow and ice finally melt, check along the foundations for any cracks or signs of damage. Small crac...

Read the Full Story »

In the Schools

Westfield Teacher Returns from National Ed-Tech Conference with New Instructional Strategies

Jeanine Gottko, K-5 Master Technology Teacher in the Westfield Public Schools, was among more than 9,000 educators, administrators and technologists from all 50 states and more than 40 countries...

Read the Full Story »

Employment Law

Super Lawyers Magazine Chooses Fred Shahrooz-Scampato

The firm is proud to announce that Fred Shahrooz-Scampato, Esquire, has been chosen for a second year in a row, to receive the distinguished honor of Employment Litigation: Plaintiff by Super La...

Read the Full Story »

BH Sports Training/BrawlHouse: The Water Cooler

Mobility Clinic for CrossFit Athletes

CrossFit Westfield and FLO Fitness are excited to announce a special mobility clinic on April 19th from 9:00 am to 10:30 am.  Chris Flores will spend 90 minutes going through his R.D.A. Pro...

Read the Full Story »

Weltman Home Services

Want Under The Kitchen Counter Lighting?

Call 888 WELTMAN to set up your appointment today!

Read the Full Story »

Talking About Grief

Talking about Death and Dying at Local Conversation Cafe - Sponsored by Summit Medical Group, My Gift of Grace and Atlantic Health System

Ever considered a dinner conversation about end of life but haven't been able to have it? Ever consider that this conversation could actually be fun and interesting? Then consider joining Im...

Read the Full Story »

Monday with Millicent

Let's Go Out to Eat: Water and Wine

Water & Wine in Watchung will celebrate its eleventh year of service during the month of  August, 2015. Along with La Griglia in Kenilworth, these restaurants are the pride and joy of p...

Read the Full Story »

Carlo’s Bakery in Westfield Celebrates Grand Opening

By MILLICENT K. BRODY

September 1, 2013 at 7:25 PM

WESTFIELD, NJ — They came before the sun was up, lining East Broad Street from the front door of Carlo’s Bakery all the way to the corner of Prospect Street and half way up the block and again from the front door down East Broad Street and around the corner of North Avenue, almost to Lord & Taylor, and still they were arriving.

Not only were they standing in droves, but many brought lawn chairs, having arrived even earlier in the morning and spreading out across the street from the new Carlo’s Bakery. They were waiting for the doors to open and Bartolo “Buddy” Valastro Jr. to emerge. 

To foster the excitement, every now and then the bakery’s doors would open and servers would emerge with trays held high, filled with samples of baked goodies. To the dismay of many, space between the front door and the crowd was so limited that the serving trays were wiped clean within a blink of an eye by those closest and with the longest arms.

An Italian-American celebrity chef, entrepreneur and the subject of the TLC network show "Cake Boss," Valastro began working at his family’s business, Carlo’s Bakery in Hoboken, at the age of 11.  Six years later, his life changed completely. With the passing of his dad, at the young age the age of 17, Valastro became the next “Cake Boss.”

Not only is charming Buddy the star of his own reality show, he is the master of a bakery factory located at Lackawanna Center in Jersey City. With additional space a constant issue, the “Cake Master” is now able to create an amazing quantity of his specialty cakes, as well as many other treats, for customers throughout the country, as well as in Europe and Asia.

“We are truly excited to be a part of the Westfield community,” said the charismatic star. “With the opening of Carlo’s Bakery, we created 40 new jobs. The town has been really good to us.”

And, he said, “We believe Westfield is the perfect community for our products.”

The shop is similar to the one that started it all in Hoboken, with all of the same pastries and cakes, including their famous lobster tails and cannolis. But there’s a twist—the Westfield location will also offer creations solely at this location as well as a custom cake bar like the one that was first introduced in Carlo’s Ridgewood shop.

“We believe our ‘Old-World’ bakery is exactly what you’d discover if you visited your grandmother’s neighborhood. We use only the finest ingredients in our products and are assured that they taste the best.”

And as for fans, “My show attracts the entire family,” he said. “I know I am inspiring teenagers to come to my bakery and experience our products.”

Olivia London of Scotch Plains arrived that morning at 9 a.m. “I’ve been to Ridgewood a few times,” she said. “It is always exciting.”

“My girls love the show,” said Vilma Galo of Westfield. “Every episode is exciting. We love watching them bake all different kinds of cakes and enjoy watching the many competitions.”

“Our entire family are fans of the ‘Cake Boss’ and Buddy,” said Lindsay Biebelberg of Springfield.

The word most mentioned by parents enjoying the opening was “fondant.” Typically used on many of Valastro’s novelty cakes, sugary fondant is like edible Play-Doh that can be used to create smooth surfaces on cakes and shaped into an assortment of decorations.

In an effort to continually inspire folks of all ages, including teenagers, Valastro encourages folks with ideas for “projects” to request a consultation. 

“The consultation experience is one of the best parts of our business,” said the Cake Boss. “As the cake is the backdrop of any reception and the focal point of hundreds of pictures, we take great pains to make each freshly baked confection as exceptional as the event.”

According to Frank Curcio of Annandale, NJ, “Carlo’s is famous for preparing life-size images of his specialty cakes. Not only are the cakes spectacular, they are delicious. He also uses huge trucks to transport his confections.”

“When planning a special occasion, I encourage our customers to really brainstorm ideas for their perfect potential celebratory cake. Regardless of the occasion, remember, it is your event and you should look forward to something spectacular. After all, it is not just a cake, it is your special cake—your ‘moment!’”

Carlo’s Bakery is located at 21 East Broad Street in Downtown Westfield.