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Jessica Marrone Parkes and Jackie Schatell

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Letters to the Editor

Letters to the Editor

American Red Cross Honors Volunteers During National Volunteer Week April 12-18

April 8, 2015

To The Editor: The American Red Cross North Jersey Region is honoring its volunteers and the work they do in the community during National Volunteer Week, April 12-18. Volunteers are t...

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Internship Program - TAP into Livingston

TAPinto.net Looking for Summer and Fall College Interns

LIVINGSTON, NJ – Are you a college student looking for an internship experience with an online news organization? Do you study journalism or another writing major and are interested in lea...

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Where Are They Now?!

LHS Alumni Collaborate on a Comedy Show at Greenwich Village Comedy Club in NY

LIVINGSTON, NJ — Beginning April 5, Livingston’s David Suarez and his comedy group “New Comic All-Stars” will be hosting a weekly “Sunday Funday Spectacular” ...

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Admit U to College

College-bound and Curious: What should you be doing NOW?

There is no rest for the weary for college-bound students this spring. From high school freshmen to admitted seniors, everyone has a to-do list of college-related activities and Admit U can help...

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Academic Honors - Livingston

The National Society of Collegiate Scholors Welcomes Valerie Faith Schnapp as a New Member

Valerie Faith Schnapp, a freshman attending Virginia Tech, has accepted membership in the National Society of Collegiate Scholar (NSCS). A 2014 Livingston High School graduate, Valerie has also ...

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Y Works

West Essex YMCA to Hold Grand Opening of New State-of-the-Art Resistance Center

LIVINGSTON, NJ - The West Essex YMCA said it has been receiving rave reviews about its brand new, state-of-the-art resistance center, which will be introduced to members and friends Sunday at th...

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Tune Into Tola

Thank the Old Gods and the New: 'Thrones' is Back

LIVINGSTON, NJ - After a shocking and brutal finale to Season Four, the groundbreaking HBO series Game of Thrones is back for a fifth season and is promising to be fiercer than ever. When Season...

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Discount Travel News

Highly Rated Beachfront in St. Maarten $474/wk

St. Maarten, a little spec of paradise placed in the midst of the Caribbean islands. With an average annual temperature of 80.6 degrees, its tropical climate lends itself to guaranteed beautiful...

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Featured Business Listing

Daughters of Israel

Facebook

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Facebook Reduces Organic Page Reach

By JACKIE GOLDMAN-SCHATELL, CYNTHIA CUMMING

April 6, 2014 at 11:55 PM

LIVINGSTON, NJ – Facebook is not what it used to be, and it's affecting its members' ability to see posts from the businesses and organizations they've signed up to receive notifications from daily.

According to Time, "Facebook has been reducing the organic reach of Pages. Even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12 percent of their followers in October to just 6 percent by February. The tech blog Valleywag reported that Facebook is planning to dial reach down to "1 percent to 2 percent of followers eventually."

Facebook did not respond to Time's request for information but did admit fans are seeing less of the businesses, groups, and pages they've signed up to see.

Time continued, "The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content."

Now that Facebook is more or less choosing what will be seen on one’s pages, it is a good idea for readers of The Livingston Alternative Press to adjust how they view their hyperlocal news.

Despite the fact that TAP Livingston posts almost everything published in the award-winning hyperlocal newspaper to TAP Livingston’s Facebook page, the current Facebook presence of "840 likes" will no longer guarantee that the TAP Livingston posts will show up on a fan's feed.

The best way to read all of TAP Livingston’s new articles, in addition to manually visiting the http://thealternativepress.com/towns/livingston website is to sign up for the daily e-news blast so as to automatically receive new articles each morning in one’s inbox.

To sign up for e-news blasts, go to http://thealternativepress.com/subscriptions/new, to sign up for Livingston e-news, as well as news from any other TAP towns.

To ensure seeing TAP Livingston’s Facebook posts, go here https://www.facebook.com/LivingstonTAP and hover over the "Liked" button and make sure "Show in News Feed" or “Get Notifications” is checked off. If not a fan yet, "Like" the page and follow the instructions listed above.

Livingston PTAs, non-profits, businesses and organizations are reminded that they can submit business listings, press releases, and event listings for consideration of publication at no cost by signing up to Contribute Content by following the prompts at: http://thealternativepress.com/users/sign_in

For businesses interested in advertising on the Alternative Press of Livingston, and learning about all the concierge services that go along with it, contact jschatell@thealternativepress.com, 201-618-7444.