Town Editor

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Jessica Marrone Parkes and Jackie Schatell

TAP Into Another Town's News:

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Letters to the Editor

Where Are They Now?!

LHS Grads’ Dream Comes True

MANHATTAN, NY - Marc Jarman, 45, (LHS Class of ’87), had a once in a lifetime experience on March 9— he met his favorite athlete Roger Federer, played tennis with World #11 Grigor Di...

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Community Announcements

Today's Events

Police Blotter

Livingston Police Department Conducts Two Investigations Involving Motor Vehicles

March 27, 2015

LIVINGSTON, NJ — According to the Livingston Police Department, two instances involving vehicles were reported during the week of March 21 through March 27. A Livingston resident&rsquo...

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Municipal Court News

East Orange Woman Charged with Credit Card Theft with Intent to Use

March 18, 2015

LIVINGSTON, NJ — The Livingston Municipal Court has charged East Orange Resident Myeisha Sturdivant, a Party City employee, with credit card fraud. The charge, originally amended to theft,...

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Press Releases

Columns

Admit U to College

Special Announcement: Admit U Consulting Now Offering Tutoring Services

Melanie and the Admit U Consulting team are excited to announce our latest business venture—our services are expanding to provide students with comprehensive college planning all under one...

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Livingston Community Corner

Livingston School Spending Plan for 2015-2016 Tentatively Approved by BOE

LIVINGSTON, NJ - According to LPS, a school spending plan for 2015-2016 has been tentatively approved by the Livingston Board of Education, with a budget hearing scheduled for 7:00 p.m. on Monda...

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Y Works

YMCA Announces New, State-of-the-art Resistance Center to Open

LIVINGSTON, NJ – The West Essex YMCA in Livingston is holding a Grand Re-Opening of the Resistance Center on April 12 from 12:30 p.m. to 3:30 p.m. According to the Y, the Resistance Center...

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CPA Q&A

Robert J. Blackwell, CPA/PFS/CGMA

Robert J. Blackwell, CPA/PFS/CGMA is a senior member of Levine, Jacobs & Company, LLC. He provides accounting, tax and consulting services for a diverse client base of individuals and closel...

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Sobel Solutions

Public Invited to Dress for Success' "Transforming Lives Gala" Honoring Sobel & Cos.' Mike LaForge

LIVINGSTON, NJ – Sobel & Co., a Livingston-based regional certified public accounting and consulting firm, has announced that on April 23, partner, Mike LaForge, will be the first man ...

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Golda Och Academy Corner

Seventh-Grade Students Apply Judaic Lessons to Golda Och Academy's Annual Tzedakah Fair

WEST ORANGE, NJ - Golda Och Academy’s seventh-graders participated in the annual Tzedakah Fair on March 17, showcasing their multimedia projects on charitable organizations for parents, fa...

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Discount Travel News

A Week in San Diego for $474

This week’s gem, The Gaslamp Plaza Suites is a historical, European style hotel built in 1913, and listed in the National Registry of Historic Places. As you walk in, observe the plaza...

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Real Estate

Facebook Reduces Organic Page Reach

By JACKIE GOLDMAN-SCHATELL, CYNTHIA CUMMING

April 6, 2014 at 11:55 PM

LIVINGSTON, NJ – Facebook is not what it used to be, and it's affecting its members' ability to see posts from the businesses and organizations they've signed up to receive notifications from daily.

According to Time, "Facebook has been reducing the organic reach of Pages. Even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12 percent of their followers in October to just 6 percent by February. The tech blog Valleywag reported that Facebook is planning to dial reach down to "1 percent to 2 percent of followers eventually."

Facebook did not respond to Time's request for information but did admit fans are seeing less of the businesses, groups, and pages they've signed up to see.

Time continued, "The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content."

Now that Facebook is more or less choosing what will be seen on one’s pages, it is a good idea for readers of The Livingston Alternative Press to adjust how they view their hyperlocal news.

Despite the fact that TAP Livingston posts almost everything published in the award-winning hyperlocal newspaper to TAP Livingston’s Facebook page, the current Facebook presence of "840 likes" will no longer guarantee that the TAP Livingston posts will show up on a fan's feed.

The best way to read all of TAP Livingston’s new articles, in addition to manually visiting the http://thealternativepress.com/towns/livingston website is to sign up for the daily e-news blast so as to automatically receive new articles each morning in one’s inbox.

To sign up for e-news blasts, go to http://thealternativepress.com/subscriptions/new, to sign up for Livingston e-news, as well as news from any other TAP towns.

To ensure seeing TAP Livingston’s Facebook posts, go here https://www.facebook.com/LivingstonTAP and hover over the "Liked" button and make sure "Show in News Feed" or “Get Notifications” is checked off. If not a fan yet, "Like" the page and follow the instructions listed above.

Livingston PTAs, non-profits, businesses and organizations are reminded that they can submit business listings, press releases, and event listings for consideration of publication at no cost by signing up to Contribute Content by following the prompts at: http://thealternativepress.com/users/sign_in

For businesses interested in advertising on the Alternative Press of Livingston, and learning about all the concierge services that go along with it, contact jschatell@thealternativepress.com, 201-618-7444.