May 8, 2014 at 6:55 AM
LIVINGSTON, NJ - Nearly 150 customers attended “Pedal for Good,” a ShopRite of Livingston and Cabot event this past Saturday in an effort to help feed the hungry.
Participants of various ages, from 5 years to 83, competed in the Cabot-sponsored event in which seven ShopRite stores throughout New Jersey literally pedal on a human-powered blender bike to earn the most miles while “making” a smoothie. Cabot plans to donate 200 pounds of cheddar cheese to the winning store’s food pantry of choice and the other six stores will win 50 pounds.
“It’s a win-win event for everyone involved and a fun way for ShopRite customers to help provide local food pantries with much-needed dairy products,” Cabot marketing manager Karen Houchens said.
How do they do it? Seated on a stationary bike, a blender is filled with Cabot Greek-style Vanilla Bean Yogurt and various fruits to create a nutritious smoothie. As customers pedal, the blender works to create the drink as customers rack up miles.
“In a three hour time span, about 40 people pedaled 50.2 miles,” said Christine Patorniti, registered retail dietician at ShopRite of Livingston. “We had a great turn out and everyone had a lot of fun.”
ShopRite of Livingston currently leads the competition, which has already taken place in Cedar Knolls. Other stores, including West Orange, Hillsborough, and Union, will pedal over the next few weekends to determine who takes first place. Cabot will announce the winner at the end of June.
Should the Livingston store win, its donation will benefit the Community Food Bank of New Jersey, whose mission is to fight hunger and poverty in New Jersey by assisting those in need and seeking long-term solutions.
The partnership event with Cabot is one of several community events Patorniti runs for the supermarket. She also provides free counseling for families and individuals of all ages.
“We hold close to 20 events a month both in-store and throughout the community and they’re all 100% free,” said Patorniti. “We do various activities with all age groups and I love hearing ideas from the community about what they’d like to participate in next.”
A listing of ShopRite’s upcoming programs can be found in its monthly calendar of events, located in store at the Dietician’s office. For more information, contact Patorniti at: christine.Patorniti@wakefern.com or (973) 740-2499.