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Showing articles in The Hyperlocal Consultant
Facebook recently changed its algorithm to reduce organic reach of posts. In other words, posts to Facebook are being seen by fa...
Local News Can Scale
April 7, 2014
Local news can scale. There, I said it and am now preparing for the onslaught of emails by my friends operating one-off hyperlocal new...
July 30, 2012
In my last column, I wrote about the importance of repetition in online marketing. But repetition is important in other forms of...
At Least Nine Times
July 17, 2012
Studies show that people need to see an advertisement at least nine times for it to make an impression. With the advent of iPhon...
Pitfalls of the Daily Deal
June 13, 2012
Groupon, Living Social and hundreds of copycat daily deal sites continue to proliferate but their long-term effectiveness for business...
Debunking the Almighty Click Through
May 22, 2012
How many clickthroughs did my ad receive this month? How about this week? How about today? How about right this seco...
Online, Content is King
May 8, 2012
As founder of TheAlternativePress.com and now its CEO and Publisher, I speak with business owners every day, particularly small busine...