Third Annual MAX Challenge Olympics Competition Raises Over $36,000 for Pediatric Cancer Foundation
Thursday, August 14, 2014 • 7:18pm
Monmouth County, NJ – August 13, 2014 – The MAX Challenge, the tri-state area’s fastest growing fitness concept, is pleased to announce that its recent Third Annual MAX Olympics held this month at iPlay America’s Freehold location raised over $36,000 for the Hugs for Brady Foundation to help children who are fighting cancer.
Well over 1,000 attendees participated in the event including Bryan Klein, Founder and CEO of The MAX Challenge, along with fellow MAX owners, members and representatives. Over 22 MAX Challenge center representatives from facilities located throughout the Monmouth and Middlesex county areas participated in a variety of physical challenges.
“I can’t express how extremely humbled I am after this year’s MAX Olympics,” remarked Klein. “To see over 1,000 MAX members band together to support the Hugs for Brady Foundation is very rewarding. It just proves that when a group of people contribute just a little bit of time or money, it can really add up to make a huge difference. Our members had such an amazing day, and more importantly, each dollar raised goes directly to the search for a pediatric cancer cure.”
There were plenty of fun and challenging activities that took place throughout the day. Participants and families took part in a Radio Disney TRYathlon, a hula hoop competition, inflatable obstacle courses from Party Perfect Rentals, and other fun fitness activities. Moreover, iPlay America invited each and every family into the facility to enjoy video games, rides, food and entertainment.
The Hugs for Brady Foundation supports all causes concerning pediatric cancer by providing direct grants and services. The foundation also helps the funding of New Jersey’s first Pediatric Hematology/Oncology Young Investigator program. Proceeds from the MAX Olympics event will have an immediate and direct impact on local families fighting cancer.
Each year, The MAX Challenge chooses a local non-profit charity to support through its MAX Olympics event. Prior to the Hugs for Brady Foundation, proceeds from prior MAX Olympics events went to The Beauty Foundation for cancer care and The Crohns and Colitis Foundation of America.
To make a direct donation to the Hugs for Brady Foundation on MAX’s safe and secure site, please visit: www.crowdrise.com/MaxChallenge2014.
To learn more about The Max Challenge, future events and franchising opportunities, please visit: www.themaxchallenge.com.
About The MAX Challenge
The MAX Challenge is a ten-week body renewal system designed to help members make fast and lasting changes to their health, appearance and fitness levels. The MAX Challenge members achieve great results by receiving a combination of nutritional counseling, fitness classes and motivation provided by trained MAX Challenge instructors. There are close to 50 MAX Challenge locations throughout New York, New Jersey and California as well as several franchise territory opportunities available for those interested. To learn more about The MAX Challenge, please visit www.themaxchallenge.com.
About the Hugs for Brady Foundation
The Hugs for Brady Foundation started shortly after Sherrie and Michael Wells’
13-month-old son, Brady Michael, was diagnosed with Acute Undifferentiated Leukemia, a very rare form of leukemia. The Hugs for Brady Foundation’s goal is simple, to help in any and every way possible to ease the pain of the children and their families who have cancer. “We pledge that every dollar donated will be spent in the pursuit to help find a cure for pediatric cancer,” said Sherrie Wells, founder of the Hugs for Brady Foundation.
From buying custom-built wagons, computers, TVs and video games, to the funding of New Jersey’s first Pediatric Hematology/Oncology Young Investigator program, every dollar donated is spent in the pursuit to make the lives of children with cancer better. The Hugs for Brady Foundation is a 501(c)(3) non-profit organization, supporting all causes concerning pediatric cancer. No child is turned away, no matter what their financial status or if they do not have health insurance. According to the Hugs for Brady Foundation’s calculations, it costs about $10,000 day to be a patient on the pediatric oncology floor.
Editor Note: As the New Year approaches, many of us make resolutions regarding our weight and fitness, the story below explains how one of our advertisers “The MAX Fitness and Challenge” was created.
After a difficult pregnancy left his wife and newborn son in the hospital for over a year, martial arts instructor Bryan Klein soon saw his own health deteriorate.
Driving from his home in Manalapan to a hospital in New York City each day began to wreak havoc on his diet and overall fitness level several years ago.
"After the whole ordeal was over and we had returned to normal life, I had gained over 100 pounds," Klein said. "It became difficult to fulfill my job duties. I put up with being overweight for five years. One day I said enough of this, so I hired a personal trainer and nutritionist because I was out of control and just wasn't doing it on my own.
"I started to lose weight, but I was spending $300 a week, which is just obscene, so I thought somebody should combine (fitness and nutrition) into a class. If I could pay $100 a month and go to this class every day that would be ideal."
One day Klein was looking at an empty room in his karate studio in Manalapan, and the spark of an idea came into his head. Soon thereafter, Max Fitness was born.
"I said to myself, I know how to do this. I've been studying this for years, so I started to write the program," Klein said.
Klein designed Max Fitness as a 10-week program that combines fitness classes, nutrition guidance and advice, in addition to motivation, all in one. Starting in the fall of 2011 with 30 people attending the first session in Manalapan, THE MAX has since grown to 3,000 people in the program and will have 22 locations in 2014.
"I just wanted to help people benefit the way I did, but I quickly realized we were filling a huge void," Klein said. "Once I saw how well it was received, I started formulating a plan and just saw it multiplying. We went from 30 people for the first session to 50 for the second session, then 100, then 250, then 400. And the results people were seeing were amazing. We had a woman, Christine, who lost 165 pounds in one year. She was sitting on her couch, eating chips, watching TV and she barely left the house. Now she's one of our instructors."
The 10-week challenge involves people attending a class at the same time each day Monday through Friday. Unlike a gym however, THE MAX is about building a support network for people of all fitness and weight levels.
"When you go to a health club or gym, they don't care whether you're there or not. The only time you're going to hear from them is when you stop paying your bill," Klein said. "We know every person by name and we help you stay motivated. We're going to call you if you miss class because we want you to reach your goals."
The program uses simple equipment like medicine balls and dumbbells, varying cardio and strength training each day of the week. The other component to THE MAX is learning about healthy eating.
"It sounds cliché but we don't like to call it a diet. It's a lifestyle change," Klein said. "It's only a 10-week program, but people see how much their bodies have changed and see the affects of healthy eating, and then they come back for the next session. We have people who have been with us since the start in 2011 and they still come every day. People just need to get over their own fears. In this country, so many people think eating healthy and exercising everyday is insane, but it's flipped backwards.
"The 90 percent who are not exercising have it wrong, because the evidence is in front of us all day long. Anyone can try this for 10-weeks, and after they feel the affect for themselves and how much more energy they have, coming back is a no- brainer."
Klein said people in the program include all ages and fitness levels, ranging from people in their 70's down to teenagers, and from people as much as 200 pounds overweight, down to people with low body fat. He also added the program includes modifications for those with physical impediments.
"Large majorities of our people are at the beginner level and that's one thing that makes this work. Our instructors are non-judgmental because 99 percent of them have been through the program and they started out overweight," Klein noted. "They know what each person is going through and help you pick yourself up and overcome your doubts and fears. We have people with bone on bone knee conditions and they just start doing light exercise and learning nutrition then they start to feel 100 times better. We have people with diabetes who are now coming off their insulin, people with high cholesterol who are reversing that."
Beyond the health benefits of the program, Klein said THE MAX provides a self-esteem boost through the building of relationships between people who are all struggling to climb the same mountain.
"The amazing thing is how strong of a community we develop where everyone supports everyone else," he said. "You see people high five each other at the end of class. People exchange emails and develop friendships, which helps with accountability. I'm going to go to class if I know the guy standing next to me each day will be looking for me."
Make 2014 the year to change your life!!! New Year, New You!
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