Seton Hall Sports Poll: 91% Plan to Watch Olympics “The Old Fashioned Way” on TV Despite Online and Mobile Options
Tuesday, February 11, 2014 • 10:03pm
SOUTH ORANGE, NJ - Despite the array of high tech options that are available in most households, Americans are planning to watch the Olympics on television screens, according to a poll conducted this week by the Seton Hall Sports Poll.
An overwhelming 91% said TV was their anticipated method of viewing compared to only 5% who said they would watch online and 2% on mobile.
The poll of 716 respondents (with a 3.7% margin of error), was based on random phone calls to both landlines and cellphones across the United States between February 4-6.
“We may see those margins narrow in coming years, but for now, the audience for the games will be watching the old fashioned way,” noted Rick Gentile, director of the poll, which is sponsored by The Sharkey Institute.
The poll also showed that 74% of Americans intend to watch Olympic coverage.
When asked, “If you had a son would you prefer he play in the Super Bowl or participate in the Olympics,” 53% said the Olympics compared to 33% for the Super Bowl.
“This certainly feels like a referendum on the much-discussed football concussion issue,” said Gentile.
This poll was conducted by telephone February 4-6, 2014 among 716 adults in the United States.
Phone numbers were dialed from samples of both standard land-line and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.0 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.
The Seton Hall Sports Poll has been conducted regularly since 2006.